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The BREATHE small business incubator supports existing and emerging businesses within the Breathe community. This program will help you rediscover your business purpose and translate this into a business strategy centered around that purpose. At the end of this 2-day business accelerator you can expect to:

  • Articulate your business purpose and the value it brings to your communities

  • Define your business model and operating plan, with clear steps towards future growth

  • Characterize and expand your leadership ethos and team capabilities

  • Establish your place in the BREATHE small business network for collective business support & collaboration



  • Business owners and business leaders who are looking to refresh or tighten their strategy and operating plan.

  • Future business owners and business leaders who plan to launch their own small business and want support with strategy and operations.

  • Community professionals who have an interest in business management and are looking to transition into a small business leadership position.



The purpose behind your business and how to live into it through your business operations.


Explore the communities and markets around your business and how they impact your business model.


Characterize the value proposition of your product and service while articulating your unique position amongst your competitors.



Perform business model mapping and explore the function of your business units, including your supply chain, your operational activities, your customer experience, your cost structure, your financial budget and your administration activities.



Explore your own leadership characteristics and analyze your team dynamics. Articulate the critical skill sets required to successfully operate your business and establish best practices for internal growth and external hiring.



The BREATHE Small Business Incubator will take place earlier in the festival weekend. The program schedule is:

  • Thursday July 13th, 1 pm – 5 pm

  • Friday July 14th, 8 am – 12 pm


No business is too big or small, and all products and services are welcomed. Registrations will be accepted up to 2 weeks before the festival. Spaces are limited. Secure your spot today!



  • $90 Per Person

  • It is required to purchase a Ticket to the Festival before buying a Ticket to the Incubator.

  • Tickets can be purchased through Sparxo

Meet Your Facilitators


Alice Havill

  • LinkedIn

Alice is native to New Zealand with a bachelor of Engineering from the University of Auckland and an MBA from the University of Denver. She has spent over a decade in the cleantech sector and has traveled the world supporting innovations like carbon recovery, biofuel production and materials recycling. Alice holds the title of Vice President at the Colorado Impact Fund, a venture capital firm that invests in high-growth companies that are committed to bettering their communities. She works on new investment opportunities, as well as supporting portfolio companies with business strategy and financial management for economic, social and environmental value creation.  Prior to Colorado Impact Fund, Alice was the Chief Operating Officer of Vartega Inc, where she led the company’s strategic planning and operations management in support of their novel composite recycling platform.  She proudly resides in Colorado and is passionate about supporting environmental preservation and community growth.  She currently serves as an executive director for Discover Breathe and is on the board of Innersense Healing Arts Collective.


Alex Riewer

  • LinkedIn

Alex (she/her) has worked in the technical recruitment space since 2013, and has helped businesses from tech start-up to fortune 500 solve for their hiring challenges. She is currently the Sr. Lead Technical Recruiter for a Chicago-based Financial Technology firm where she owns all technology hiring and related programs. Alex specializes in data-driven recruiting, diversity recruitment, and learning and development strategies for hiring managers. With her years of experience gained with internal recruiting, Alex also works with individuals seeking career changes with her expertise in resume writing, skills assessment, networking, interviewing, and salary negotiations. Alex currently resides in Colorado, and she is passionate about helping people connect their passions and values with their professional calling. She also serves as the Director for the Wellness & Nutrition committee for Breathe, which owns the operations of the community kitchen (where you're sure to find Alex hanging around during the festival!).


Lorin De Spirito

  • LinkedIn

Lorin grew up in Bloomington, Indiana where she completed her undergraduate degree from Indiana University in Outdoor Adventure Education. Now, she is in her final semester at Western Colorado University pursuing an Outdoor Industry-specific MBA.

Lorin is determined to live a purpose-driven life and has been working to blend her passion for the outdoors with her career for over the past decade. Her unique career path in the outdoor industry has allowed her to travel the world as a professional guide supporting base camp operations in Patagonia and adaptive recreation multi-day adventures in Moab. She now works in the non-profit sector, planning and hosting business innovation competitions for college students. She loves living in Colorado and is passionate about protecting our home planet and meaningful community development. She serves Breathe as the director for the fire and flow committee and marketing committee lead.

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